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Jim’s WebLetter for 10/23/15

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 Hi-ya!
So I waited for weeks while Apple kept pushing updates for its latest operating system, IOS 9. I received 9.0.1, followed by 9.0.2 and just this week, 9.1. I waited til last week to update my system because of bug fixes and enhancements to my iPad only to find that Facebook has a problem with IOS 9. You see, one of the enhancements is longer battery life for Apple devices, but Facebook was draining batteries instead. Kind of counterproductive, you know? So if you don’t have automatic updates selected in your Settings, go to the App Store and search for Facebook and Messenger and update the apps to save battery life. Of course, if you don’t have a Facebook account, just ignore what you just read… http://www.redmondpie.com/update-facebooks-ios-app-now-to-get-more-battery-life-from-your-iPhone

Speaking of saving battery life, how about Yahoo trying to save its own life. Marissa Mayer, Yahoo’s CEO is having a tough time with 15 percent of her top level employees leaving for greener pastures, meanwhile the company is having a difficult time making and keeping money. Yahoo used be known as the go-to for search. Then when Google figured out how to be the king of searches, Yahoo developed an identity problem. That’s when the board decided to hire Marrisa to come in and make a difference. Since then, now almost 4 years, she’s managed to spend so much money, Yahoo sold its stake in other companies to put money in the bank. But 12,000 employees are expensive when your company isn’t making it. So this week, they struck a deal with Google in an advertising deal … http://www.businessinsider.com/yahoo-just-signed-a-deal-with-google-to-provide-search-ads-2015-10

File this next story in the “fascinating” folder. We all use WiFi for Internet connection. But how about Li-Fi? What is Li-Fi? It’s the wireless internet connection provided through LED lighting. As the BBC reported, the disadvantage of traditional Wi-Fi routers is that multiple devices in a space can interfere with each other. Li-Fi however can use multiple lights in a room without interference. In a short interview, the founder of Li-Fi, professor Harald Haas talks about his invention … http://www.bbc.co.uk/programmes/p034s40h

Last thing this week. Seniors. Every day, thousands of people retire. They move into a new phase of their life, one that is open to most anything. They are also a growing target for technology. But are companies relating to the needs of the senior? In an article from the New York Times, Paula Span gives several examples of tech companies attempting to provide helpful gadgets to improve their health and safety only to find that they fall short and in many cases … bomb completely. The thing is, in most cases seniors find them too difficult to use. The Jitterbug phone, however may be the exception. It’s not only easy to use, it has features like an extra high speaker volume for the hard of hearing and extra large buttons for sight impaired. It is a good model for tech companies looking to tap into the ever increasing market. The senior. Anyone looking to provide a tech gadget for the aging crowd must remember they come from a past that predates the TV, cell phones and other tech products too numerous to mention. The key to success? Make their lives easier without a learning curve. http://www.nytimes.com/2015/10/27/health/to-reach-seniors-tech-start-ups-must-first-relate-to-them.html?ref=technology&_r=0

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Have a great weekend friends and, may God bless you and keep you safe.
c-ya!

Jim

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