Jim’s WebLetter for 1/30/16


If you subscribe to Facebook, the leading social media platform, you know there have been significant changes over the years in the way you interact with your friends and their friends. Lately you see more ads pushing products that seem to be interesting to you. An algorithm controls the ads shown based on the things you read and write. This form of advertising seems to be working as Facebook reported a significant rise in their bottom line, which also boosted Facebook stock. http://www.zacks.com/stock/news/205374/3-reasons-why-facebook-fb-stock-is-surging-today

The newest feature rolled out for users this week is live video streaming. Last year, Facebook began allowing celebrities use of the application, but Thursday opened it up for everyone.  

This is the same kind of live streaming offered by Twitter’s app, Periscope. https://periscope.tv. Sign in, click to open, and click to begin the broadcast. There are differences between the two apps. Periscope provides access to anyone anywhere in the world who has the app installed on their device. When you log on and begin broadcasting, Facebook’s version is designed to reach your friends and their friends right now. Facebook is also offering the feature for iPhone and iPad users only, where Periscope has an app for Android as well as Apple devices. Facebook’s live stream is recorded and saved indefinitely for review by your friends who log onto your page, while Periscope’s recorded feed is saved for only 24 hours. You can, however save your live Periscope feed in your Apple device’s Camera Roll. Mashable’s story includes directions for finding the Facebook streaming icon with instructions on how to use it … http://mashable.com/2016/01/28/fb-live-video/#1s09RbslOOqB

With more people jumping into live streaming, it seems that our world is moving into face-to-face social communication. This is a good thing. You see, when the concept of the Internet began, the nay sayers were warning of isolationism instead of the good old days when people sat on their porches and chatted. They believed this new medium would cause people to withdraw and distance themselves from each other. While there was a change in our social habits, it has also improved our means of communication and the use of video is continuing to allow us to make this a “small world” after all (cue the Disney attraction and the singers, “it’s a small world after all …”).

So what about you? Are you ready to broadcast? There is no better time than the present. Consider this: You have experience in a particular field, or craft. You could open up a broadcast and provide help to interested viewers, all from the comfort of your home. Frankly, I see a cottage industry growing from this. You promote your website or Facebook page and sent viewers there to learn more and purchase products through you. When you begin making serious returns on your new venture, remember me, ok?

In this week’s iTab Magazine, how to turn your tablet into a computer. http://iTab.jimonline.com
In WebLetter Magazine, what happens to the free Windows 10 once July 29th gets here. http://web.jimonline.com

That’s it this week. Have a great weekend and may God bless you and keep you safe.

Jim’s WebLetter

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