Jim’s WebLetter for 6/18/16

Hi-ya Web Viewers!

Yes, it’s another weekend and a look into the computer screen which reveals people looking back, particularly if you’re using Twitter. That’s right, Twitter now offers live video streaming through the use of it’s program Periscope. Just prepare to compose a new tweet on your Apple or Android mobile device, and click the camera icon to add a photo, a video or go live using Periscope. If you don’t have it installed already, you will be prompted to download it.  

So why do you want to use Periscope, the video app? Because the trend is to move away from texting and emailing and move to something more immediate, more personal. Live Video. The fascination with video actually began with what has become the largest repository for video content – YouTube. Now you can stream live broadcasts on YouTube using a camera plugged into a computer. Facebook, with more than 1.65 billion users, now offers live streaming. As you see, clearly more tech companies are offering live video as a means for anyone to communicate with friends and viewers around the world.  

Speaking in a recent conference in London, Nicola Mendelsohn, vice president of operations for Facebook in Europe, the Middle East and Africa said there will a radical shift in the way we tell stories and converse with others. Using video, we will the speaking live to an audience watching from their devices. http://www.bizjournals.com/sanjose/news/2016/06/15/facebook-could-be-all-video-in-five-years.html

To prepare for this transition, countless news and tech organizations are providing good advice along with best practices for streaming live. Take for instance this article from the Independent and written by Doug Bolton on how to stream live on Facebook complete with a few tips on gaining a larger audience for your live streams … http://www.independent.co.uk/life-style/gadgets-and-tech/news/facebook-live-streaming-how-to-use-tips-tricks-a6991741.html

Not wanting anyone to feel uncomfortable about using their new feature, Facebook has released a “best practices” article with good tips and provides several recorded videos of Facebook users. You see, the other great part of the Live Stream feature from Facebook is that the video is saved on your Timeline, so anyone who may have missed the live feed can pick it up for later viewing. https://www.facebook.com/facebookmedia/best-practices/live

I came across a good story about using live video on Facebook for business. Companies need to rethink their method of reaching out to the client and the customer by using more than the standard ways of advertising. Advertising can now take on a more immediate approach with a spokesman delivering messages that encourage the customer to purchase their product or service. Just think: what would you remember more? Reading an interesting article or watching a video that lets you become part of the conversation? As statistics show, video wins. https://www.postplanner.com/blog/facebook-live-video-for-your-business/

Live streaming video is the future and it’s happening now.

On a final note, this weekend marks two important occasions in my life. Friday, my wife and I celebrated our 44th wedding anniversary. To look at us you wouldn’t believe we look that old. We’re not … We married young and decided to stay that way! And this Sunday is Father’s Day. Please remember to speak to your dad and remind him you are thinking of him, and as my dad and I always say to each other … tell him you love him.  

That’s it this week. Have a great weekend and may God bless you and keep you safe.


Jim’s WebLetter

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