Jim’s WebLetter for 6/10/17

Hi-ya YouTube watchers!

Question. What is the largest search engine on the internet? You say, Google. Right!  

So what is the second largest?

That would be YouTube, which processes more than 3 billion searches a month. It’s bigger than Bing, Yahoo!, Ask and AOL combined!

So, business owners … do you YouTube your business? If the answer is “no”, then let me pass along some information to you today. What follows is …

“How to Start A Successful YouTube Channel for Your Business”.  

It’s a smart move, given that 300 hours of video are uploaded every single minute to the platform. Here are some basics to get your YouTube business channel up and running.

The first thing you’ll need to do is actually create your business channel, and YouTube makes it incredibly easy to do. With just a couple of clicks, you’ll be ready to dive into setting up your new channel.

Go to YouTube.com and sign in with a click on the user icon at the top right of the screen. Then click on the gear icon to get to your account’s YouTube Settings, click on Create a new channel, choose “Use a business or other name”, add your brand name and click create. Then be sure to fill in the “about” section.

Next, you’ll want to fill out your profile and channel description; this is the first option you see after you have created a channel. Here, you should describe your brand and what viewers can expect to see on your channel. This is also a great place to add links to your website and other social media networks that you use. This description will appear in more than one place on your channel, so be sure to put your best foot forward when filling it out.

When you go to a YouTube channel, you’ll immediately be greeted with a large banner displaying the channel name. This is your cover photo and is prime real estate for introducing your brand to everyone who may visit.

You can make your cover photo as extravagant or minimal as you’d like, but just make sure that your brand is prominent, as it’s going to be the first impression someone gets when entering your channel. Luckily, there is an assortment of tools to get you started if you don’t happen to be a seasoned graphic designer. YouTube recommends uploading your cover photo at 2560 x 1440 pixels with a maximum file size of 4MB. (If that sounds like Greek to you, seek help from a graphic designer or friend. If you want to tackle the job yourself, just Google it!)

Since you’re starting a YouTube channel for your own business, you should have more than enough source material to work with, and you can approach your video content in more than one way. For instance, if you have a complex product and want to empower your customers to learn more about it, video tutorials might be a great avenue for you. Want to show off great reviews from your customers? Testimonials may be the way to go. Even better, do both! This way, your channel has a variety of content.

You should also create content that’s aimed at your target demographic of your business. The more you cater to your target market, the more likely they will want to look into your business services.

You’ll also want to create a “channel trailer”. Channel trailers are usually short and sweet, and are a good introduction for new visitors. You can let your audience know who you are, what your business is all about and what kind of content they can expect to see in the future. Creating your channel trailer will also be good practice leading up to your first video.

Now comes the fun! Creating video. This can be done in various ways. Do you video using your smart phone? Personal camera? Know someone who does this for a living? Remember, quality is important. But it’s OK to start small and work up. If you need ideas, open another tab on your browser and search YouTube for subjects like, “how to create your first video” and see what others did. The 2nd largest search engine will find hundreds of ideas for you.

Once you’re done filming and editing your first video, it’s time to upload it. You’ll find the upload option at the top right of the screen when you log into your account.

When uploading a video, you’ll be asked to fill in a title, description, and tags. These are essential components to have your video easily discoverable in YouTube search, so do your best to fill them out.

Much like SEO (search engine optimization) for your own website, YouTube has its own set of parameters for you to optimize your video for search. Fill these sections out to the best of your ability using keywords to describe the video and your business. A keyword-rich title and description can go a long way and you’ll be able to see what works for your videos as you progress.

If your video is well optimized for YouTube itself, this can extend to search engines as well. As a Google-owned product, YouTube has tight integration with the search giant. If you play your cards right, you’ll find your videos ranking high on both YouTube and Google.

Don’t expect success if you plan to create a YouTube channel, upload one video and then neglect it completely. Creating a successful YouTube channel takes time and effort, and viewers expect consistency from the channels that they subscribe to. After your first video, be sure to plan the next few videos ahead of time.

If you’re unsure whether you’ll have time to shoot a video every week or every other week? Then take a day out of your schedule to shoot more than one video and release them on your own schedule.

Here are a couple of ways to showcase your videos on your website.

1. Front and center: Your videos take time and effort to create, so why not show them off?   

2. If you have a blog on your website, embed them right into new blog posts and even tell your website subscribers by sending a newsletter!

YouTube wouldn’t be what it is today without viewers actively viewing and engaging with video content from businesses like yours, so you need to build a community around your channel. Reply to comments, ask and answer questions, and most importantly, listen to them! Your viewers want to watch your content, so remember to give them what they want.
With a well-nurtured community, you’ll likely get some free word of mouth advertising in the process, too.

Now, are you ready to take things to the next level? 

At some point, you may want to look into investing into YouTube Advertisements to get your brand out there even further. Even if you’re not sure where to start, there’s a wealth of information available to you to get you where you need to go. Find it by searching YouTube such topics as “how to advertise on YouTube”.

If you’re looking to target a specific age group, gender, interest, or location, YouTube Advertising can help you do it all. No, it’s not imperative that you use YouTube ads, but it could very well be a real boost for your channel. Just remember that with the right combination of content and engagement, much of your growth will be from people who know about you and tell their friends. YouTube ads are like the icing on the cake.

Here’s something about YouTube that I spend a large amount of time studying … Analytics. YouTube Analytics are amazing!

Analytics will allow you to get insight on the people who are watching your videos, which allows you to hone into your target demographic even further. It’ll also give you a better idea as to why one video may have performed better than another. It’s a powerful tool for your channel. You get a breakdown of age groups, locations and their attentiveness to each video posted.

So there you go. YouTube can really kick your business, or for that matter, your hobby into high gear. It’s even a good storage place for videos you shoot of your family and vacations. But I’ll save that for another WebLetter issue!

To see my YouTube channel, visit http://www.YouTube.com/jim32034

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iTab Magazine. For tablet owners. http://iTab.jimonline.com

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That’s it this week. Have a great weekend and may God bless you and keep you safe.
c-ya!
Jim

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